Every brand in
the market faces severe cut-throat competition in terms of market penetration
and increasing consumer base as every brand has numerous substitutes to each
other and the consumer is spoilt for option in every market possible. Due to
this market scenario, brands are forced to allocate huge part of their funds
for advertising as that’s the only technique through which a brand can stand
out in the market and create a top of mind awareness for its products in the
minds of the consumer during the time of purchase.
A brand
advertising budget is spent on various advertising platforms such as print,
television, radio, out of home, digital marketing, etc. These platforms are
chosen based on where the main target audience of the brand lies and which platform
are the particular segmented target audience analyzed to use more. Different
segments of the society can thus be targeted by using a coalition of different
platforms at different times during the day, thus increasing the reach of the
advertising campaign many fold through accurate media planning.
Out of all the
platforms used for advertising, television commercials has the highest reach
and market penetration as it’s the most largest platform for entertainment
consumption in India. Television commercials capture the senses of hearing and
viewing which makes them highly interactive with the human mind and creates a
huge impact in the minds of the consumers which thus increases brand recall and
top of mind awareness for the consumers at the time of purchase in a similar
product category. This makes television commercials the best platform for
creating a clutter breaking advertisement in the highly cluttered market.
Every agency
tries to proclaim themselves as the best ad film agency in Mumbai but lack the portfolio to back
these claims with evidence. The Moonstudioz is a differentiator in the market
itself with its visionary outlook, years of experience in the industry and a
creative approach to every brand. Having worked with leading clients from a
vast variety of industries, The Moonstudioz has a leading edge advantage over
their competitions making them the best ad film agency in Mumbai.
Putting their
best foot forward with every brand, translating the brand identity in every
commercial, inserting a sense of feeling with the brand along with the most
innovative and creative approach makes The Moon Studioz the best ad film agency
in Mumbai.